Check the following points to Compare your Websites with your competitors

• Organic Keyword Research
Keywords are the words or phrases that searchers type into search engines; these words define what your content is about.
Organic keywords are keywords used to attract free traffic through search engine optimization (SEO).
Find the keywords that real visitors use when looking for content, services, or products like your offers to optimize your site pages for those organic keywords.
If the keyword that people are searching for doesn't appear anywhere on your web pages, you won't rank for that keyword and lose a potent audience.
It's not enough to guess what keywords you need to contain in your site's content. You need to apply organic keyword tools to find real keywords and keyword data to inform your organic traffic strategy.
check your competitor’s keywords.
• Page title
A title tag is important because it is the first thing a user sees in search results and lets readers know what information will be present when they click on a page. If your title wouldn't be tempting enough, visitors will choose your competitor's page.
A title tag is also essential to SEO because it's one of the most important factors that Google uses to determine a page's topic.
Try to create your title tag of a web page, accurate and concise description of a page's content.
• Meta description tag
A Meta Description is an HTML element that provides a brief explanation of the content of the website.
Search engines typically show the Meta description in search results below your Title tag.
A meta description is an important part of SEO, not only for Google index also because of user experiences. meta description is a short paragraph that the visitors and Search engines can understand what the web page's content is about.
If you want to rank high in search, your meta tags need to accompany high-quality content that focuses on user satisfaction.
Write a couple of cohesive sentences describing your page's summary, with some keywords included.
An excellent way to figure out what to write in your meta description, what works best for your particular topic right now, is to do some competitive research.
• the quality of each website content
Anyone can create basic content, but high-quality content is the key that can ranks your website higher.
Your High-quality website content, which is the answer to your visitor's queries or helpful in other ways, is the user's motivation to stay on your website longer.
Another key element of quality content is making sure it’s up to date and relevant at all times.

• Check the domain authority (sites with a very large number of high-quality external links)
External links are among the most important metrics for high-position ranking; the quality and quantity of the external links you use in your pages matter.
Adding reliable, popular and relevant pages highly ranked and related to the content to your pages will help improve your website's credibility, whereas adding poor-quality links will hurt your site.
• Internal links
Internal links help search engines find, index and understand all of the pages on your site.
Internal linking supports your SEO by driving traffic to important pages.
generally internal linking is key for any site that wants higher rankings in Google.

• Simple accessibility to the different part of the site
To attract more visitors, take the time to understand your visitor’s needs.
The fact is that millions of internet users have special needs, disabilities, and impairments that can make it hard or even inconceivable for them to use certain types of websites.
Make your site welcoming to all visitors by designing your site with these challenges in mind.
• regarding the best place for the products
Consider the best line on your web, which is flashy to sell your product. Increase your sell by focusing on your product section.